If there is one consensus from our readers, experts and corporate executives, it is that they are not waiting for government to act. Faced with uncertainty, their choice is to make their own future.
As clean and green technologies became mature, the clean tech industry executives started talking about what they are doing—not what they plan on doing or what’s next. This is a dramatic change from 2010 and 2009, and marks a movement away from “green” as an adjunct to marketing or a strategies for the large companies with greater risk capacity. For 2012, we see the green economy filtering down and changing the definition of “Business-as-Usual”for an ever wider range of industries and financial institutions.
However, we also noticed that, as the field matures, entrepreneurs and start-ups in clean tech face stiffer competition from established players.
An expected trend, in a field where projects have large time and financing challenges, smaller players are joining up to take slices of more predictable and tested clean tech opportunities. As industries come back to the US, the leaders are assessing where the demand is growing, and what kinds of new initiatives will fit into strategy sessions in the coming months.
Finally, green is fuelling innovation in an ever wider range of companies.
Some are changing their corporate direction, while others are looking to roll out new products and services that manage risk and increase compliance. It is still a challenging environment for many—if not all—businesses. As the year evolves, THE GREEN ECONOMY will continue to ask the questions about our future: what is business friendly in the green economy? What are the relevant changes and how can executives put long term planning on new ideas into the quarterly reporting expected by investors.
At THE GREEN ECONOMY, we look forward to a new year, which will include new apps for smart phones and tablets, along with a round of events to bring people together and examine the world of opportunities in the green economy.
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