
Solar installations will stall this year, but make rapid strides in emerging markets and find sustained growth without government subsidies
The Magazine for the New Economy


Two small hot markets with favorable returns for solar investors, according to Lux Research.
Portugal’s solar market is one of the hottest for investors through 2013, according to Lux Research’s latest Solar Demand Forecaster. The country’s steadily rising internal rates of returns (IRR) for the six major solar technologies push that country to a nearly 400 [...]
New rules for start-ups to connect with unlikely corporate backers
Fueling innovation is the topic of numerous books because it’s not intuitive for established businesses, as the Economist’s Shumpeter noted. Corporations succeed through efficiency, predictability and repeatability. There are often cultural clashes between entrepreneurs, who keep irregular work hours and like to “think out side the [...]
Leaving money on the table, the US could be missing out on a huge global market.
In the US, the solar business is booming, according to the Solar Energy Industries Association. Their recent US Solar Market Insight report illustrates that the solar market has grown an average 69% annually over the past decade, with a 55% [...]
We’re at risk of missing out on some of the most profound opportunities offered by the technology revolution that has just begun.
Yet many are oblivious to the signs and are in danger of watching this become a period of noisy turmoil rather than the full-blown insurrection needed to launch us into a green economy. What we require is not a new spinning wheel, but fabrics woven with nanofibers that generate solar power. To make that happen, we need a radically reformulated way of understanding markets, technology, financing, and the role of government in accelerating change. But will we understand the opportunities before they disappear?

Uncovering Opportunities in the $277 Billion Green Buildings Market
A new report from Lux Research focuses on the rising energy costs and the bottom-line economics which are providing energy-saving building technologies with a solid foundation for growth.
As energy prices continue to rise and resources dwindle, interest in “green buildings” has sparked a growing industry. Lux Research [...]

How to invest in an evolving economy?
As businesses — many of whom have record levels of cash on hand — look for new opportunities, readers and experts chime in on where to put corporate investments.

Companies, readers and analysts had a lot to say about what happened in 2011 and what it means for 2012. Read the best of the reader’s responses, along with interviews with Panasonic, Mohr Davidow, Jones Lang LaSalle, Duke Energy, Acorn Energy, and Advantage for Analysts.

For a wide range of businesses, the green economy continues to be stalled behind a lack of vision and a supporting plan. In this issue we look at a long term plan, two businesses creating new markets, and a mass movement that has lost its way.