NJ: Growing Your Green Chemistry Business

The New Jersey Group of Small Chemical Businesses

The NJGSCB Invites you to a Marketing Forum: Two Presentations on How to Grow Your Business

Holiday Inn North, Newark Airport    (on the north side of Newark Airport)
160 Frontage Rd., Newark, NJ

Securing Your Primary Markets While Exploring New Ones

Abstract:   Are new markets the answer? What worked yesterday may not necessarily work tomorrow. But betting the farm on applying what worked yesterday to a new market today might be a killer mistake. Before determining your next strategic move an honest evaluation of your present strategic position and internal capabilities is required.

How the Web Changes the Old Marketing Rules

Abstract:   Time was that marketing was for big companies with big budgets, but the Web has changed everything. Many Web marketing techniques are cheap or free, so any size company can take advantage–you can target even the smallest market segment. And when tactics cost so little, and can be changed so easily, your risk is quite low. And you can apply traditional direct marketing principles to tie marketing spending directly to sales. If you’ve been struggling with how your company can take advantage of the Web, or how you can convince others at your company to give it a try, learn how to apply what you already know about marketing to the brave new world of Internet marketing. Despite all the changes, Web marketing is still marketing.

Register and more information

Register here. Please sign up before October 26th to assure a seat.  Hotel may not be able to accommodate walk-ins.

For more information click here.

or call Pete Sibilski at (732)254-1901 Ext.140