THE GREEN ECONOMY is an information company, providing timely, credible facts and analysis on the opportunities in the green economy. We reach beyond evangelists and visionaries to mid-market businesses dominated by pragmatic leaders who are persuaded by tested and tried solutions, not idealism or threats of climate change.
Mission Statement
- Catalyze businesses to invest in the green economy.
- Deliver reliable, fact based, in-depth reporting in a format that is engaging and entertaining.
- Capture at least 20 minutes of every week from 70% of our target market.
- Stay one-step ahead of technology so that we deliver information in the form most used and trusted by our audience.
- Build a profitable company that rewards those who invest in us: employees and shareholders.
The importance of the green economy
Emerging markets are demanding a higher quality of life, such as clean water and 24/7 energy. These pressures are effecting commodity prices, access to markets, nature of innovation and more. At the same time, infrastructure (water, energy, transportation), is becoming more—not less—localized. These changes mean opportunities, but also demand new partnerships to deliver increasingly complex solutions.
These are permanent, not cyclical changes. They will affect our economy for the next 20-50 years. THE GREEN ECONOMY is at the center of these changes, which will become in increasingly important as companies adapt to meet the evolving economy.